Home Business Bosting Ghana’s domestic tourism sub-sector, the way ahead

Bosting Ghana’s domestic tourism sub-sector, the way ahead


Unlike International Tourism that is often vulnerable to various shocks including but not confined to terror attacks, purely natural disasters and political instabilities, Domestic Tourism is often more resilient to this sort of shocks. Countries that depend mostly on International Travel receipts endure far more from such uncertainties than those with large domestic tourist markets which can bolster the financial state until eventually the destination recovers from the shock. 

Also, International Tourism is frequently dominated by multinational firms – with a higher chance of income leakages, but also fewer job opportunities for locals while Domestic Tourism promotes nearby financial progress considering the fact that the monies expended by travelers, remain in the community financial state. Therefore, the significance of Domestic Tourism to an economy cannot be overemphasized and desires to be taken much more seriously in Ghana.

No doubt, the tourism business is just one of the robust pillars of Ghana’s economic system – contributing circa 3.% to GDP and producing virtually 693,000 employment in 2016. It is fourth after Gold, Cocoa and Oil in conditions of foreign exchange earnings. It is also truthful to say that that the region has manufactured strides relative to inbound vacationer arrivals and to the amenities that cater to their desires in particular the lodging and food items and beverage sub-sectors. 

Nonetheless, the sector is not contributing to growth as a lot as it should as Ghana is functioning underneath its possible having placed 67th in comparison to Kenya’s 46th and Senegal’s 14th positions on the global milieu in terms of the contribution to GDP development in 2017. The country also ranked 101 out of a group of 185 international locations in phrases of tourism’s contribution to nationwide output and 49th relative to its impact on employment in 2016 (see Ghana.gov.gh). Obviously more needs to accomplished to propel growth in the sector especially the Domestic Tourismsub-sector.      

Nevertheless ad hoc in mother nature, government has ignited quite a few tactics geared at escalating vacationer arrivals equally domestically and internationally. For Domestic Tourism, in specific, these attempts consist of but not confined to the ‘Do Ghana Marketing campaign – WongoWongo road trips’, ‘See, Dress in, Eat, Feel Ghana campaign’, movie star marketing, television and social media adverts. Though commendable, such techniques wield diminutive lengthy-term influence therefore the will need to start imagining about extra alluring long-term measures to drive growth in this sub-sector.

Unquestionably, the tourism sources throughout the size and breadth of the country are circumscribed around ecological, cultural heritage and historical attractions as properly as occasions. 

For illustration, the Mole National Park, Kakum National Park, Boabeng Fiema monkey sanctuary, Shai Hills, waterfalls and annual festivals put Ghana on the environment tourism map. Most of these sights are characterized by sightseeing or ‘gazing’ with little to no lively participation but also, low repeat visits. Kids, who may possibly be the reason why mom and dad seem for recreational things to do, willy-nilly, engage generally in sightseeing with parents with no opportunity of likely on circular rides and roller-coasters among other individuals. 

Empirical scientific studies have shown that repeat visits to sights by Ghanaians are averagely two times. From own experience, it turns into almost a lacklustre and uninspiring to take a look at an ecological internet site these kinds of as a game reserve, forest reserve or waterfall for much more than at the time. I think the easy information in this article is that Ghanaians want to practical experience a little something diverse or improved nevertheless have a different and persuasive reason to journey in just the country for leisure.

In advanced tourism places these types of as France, British isles, United states of america, China and Germany diverse man-built superstructures such as theme parks, amusement parks, casinos and museums among others have been released to complement their historical and naturals attractions. This sort of male-produced sights have a more powerful propensity of attracting additional repeat visits not only by domestic tourists (e.g. households and teams) but also, inbound travellers.

The cause is that these amusement superstructures stimulate active participation by clientele. Though this kind of investments may well demand substantial funds outlays, especially in the effort and hard work to unfold them throughout the state, the Ministry of Tourism, Arts and Lifestyle could both have interaction the personal sector to invest or enter into PPP agreements to develop these superstructures. 

For me, if we simply cannot transform the narrative as a region by not relying intensely on our ‘God-gifted’ common tourism means these kinds of as the ecological, cultural heritage and historical points of interest, the effort and hard work to reach a growth in Domestic Tourism might be farfetched. Suffice it to say that the Maritime Push Tourism Venture that is underway is a laudable just one that hopefully, will adjust the narrative a bit on Domestic Tourism within Accra and other nearby metropolitan areas. But, the target on Accra alone provides spatial boundaries which could restrict citizens in other regions seeking to patronize these facilities. 

I recommend the diversification of the attraction offerings in the country to include more man-produced recreational facilities not only in Accra but possibly in all regional capitals. I strongly believe the range of actions associated with these types of superstructure in particular topic parks when formulated, will whip up the predilection to interact in Domestic Tourism and excursions in Ghana and in so carrying out, not only make occupation opportunities but enhance govt revenue. 


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