Winner of ‘Artiste of the Decade’ at the 20th version of the Vodafone Ghana Songs Awards has called for a concerted effort to modify the narrative of the resourceful sector.
Sarkodie believes that altering the narrative of the business is the only certain way for the innovative sector to get the wanted assistance.
The rapper, in the early several hours of Sunday, May well 19, defeat R2Bees, Joe Mettle, No Tribe & Nacee, Shatta Wale, Okyeame Kwame, Stonebwoy, Samini, Efya, and Becca to be get ‘Artiste of the Decade’ title.
In a sequence of tweets on Sunday following winning the coveted award, Sarkodie expressed worry at the amount at which company bodies are exhibiting considerably less curiosity in the field.
“For a lengthy time there’s been this hole concerning the corporate entire world and the entertainment field and it is been my desire that the two merge cos it’s incredibly vital!!!” he stated.
The rapper exposed that “When I sit in these company conferences I sense how sensitive it is for them to affiliate with the business and I comprehend But that does not cease us from functioning to make our relationship better”
“I have mixed feelings on VGMA considering that I started off Rapperholic cos I obtained to see what it normally takes to put up a exhibit in Ghana … it’s crazy but I really feel Ghana tunes Awards is way too big to miss the fundamental principles.
“A great deal went on this decades VGMA so I know how really hard it was for them to pull this off…
“We (my self and Charterhouse) experienced meetings on how we wanna celebrate this year’s VGMA and believe in me they had a large amount planned for this celebration!!! A whole lot of activations in advance of the key party.
They definitely preferred to go all out but last moment a ton of sponsors pulled out … All those who made claims, broke them so Charterhouse experienced to consider tension on them selves.
“I felt for my brother George Quaye … He was functioning around each individual and every day trying to get sponsors on to aid this year’s celebration but he was not ready to secure enough.
“I assume requirements are pretty important in manufacturer positioning … but from time to time to achieve selected criteria usually takes a large amount of funds … And it is about time all those who make investments in the sector comprehend what it normally takes so they know the price,” he said.
The several-award-profitable rapper included that “From significantly just wanting at VGMA, and since I’m carrying out live shows myself far too, I know they need to have thousands and thousands to obtain a sure common… from protection, artistes comfort and ease ( which arrives with a total whole lot ) and more.”
Sarkodie explained he is aware of “companies are seeking at value for money but from time to time I imagine they release money based mostly on perceptions (and they have the proper far too) but we require to modify the narrative.”
“It’s about time we merge these two worlds,” he urged.
“I seldom do “paid” products placement in my songs films, in fact I think I did it just ones (I stand to be corrected) “Kasapreko”… and it’s just due to the fact most of these businesses really do not wanna think we (at the very least myself) invest that a great deal on our perform.
“In real truth, my field is just one of the most high-priced industries you could find your self in and that is if you actually wanna do it effectively to the finest of it.
“I consider in detailing so I convert to just take on a lot but I’d rather opt for that over striving to just get by and collapse what I have created in ages,” the rapper extra.
Sarkodie elaborated that, “Study most truth demonstrates on Tv …. their life span is really quick just cos they never have the electric power to spice it up and maintain it intriguing… most times it is not their fault cos they have to do it anyhow…
“I applaud all these corporations collaborating with the business just that I feel you guys need to look at what is concerned.”
He named for unity amongst sector folks noting that “There’s a great deal to be reached when we merge.”
The numerous-award-profitable rapper had a term of tips for up and coming musicians.
“NOW to my youthful ones coming up … I really do not know what your desires are but this career ain’t no joke … Established your priorities right to be ready to position yourselves well to appeal to what you are worthy of.
You just cannot cheat the match,” he encouraged.
“You do new music so that’s your organization… devote just about every penny back into it if you think in you!!! That notion of “music is not a position… what’s your serious job” shouldn’t get to you … You will get what you put in believe in me …,” the rapper added.
“God bless us all and with any luck , we make things much better relocating ahead,” he prayed.