Home Business ABL trains retailers on dependable drinking

ABL trains retailers on dependable drinking


Accra Brewery Constrained (ABL) has started off its annual Retailer Development Programme (RDP) for stores in Koforidua in the Jap Region.

This instruction would also be held for retailers in Elimina and Cape Coast in the Central region.

ABL has above the decades delighted Ghanaians with the greatest quality and fantastic-tasting drinks since 1931. Its products comprise of its flagship brand name CLUB High quality Lager, Eagle Lager, Eagle Added Stout, CLUB Shandy Bͻsoԑ, Castle Milk Stout, Stella Artois and its non-alcoholic malt manufacturer Beta Malt.

The Retailer Advancement Programme is organized yearly to support make improvements to the small business abilities of retailers, allow them enhance their product sales and revenue, boost liable ingesting at their stores and also to enhance their livelihood.

 The schooling would consider the kind of a classroom-kind setting which is the proposed strategy primarily based on opinions from earlier qualified vendors. 

New Module  

The Legal and Company Affairs Director of ABL, Ms. Adwoa Aaba Arthur claimed one particular of the changes this yr is that “the education modules for the RDP have been lessened from 5 (5) to 4 (4).

She also stated that a new module “How Can I Turn out to be A Respected Beer Master?” has been added to a few other modules, which are: Where by Is My Money? How can I develop? and How Do I Regulate My Stock? “So the new module would in essence give the retailer enough details to fully grasp how beer is created, its flavor, aroma and also how particular styles of beers are paired with certain meals to give it a terrific taste,” she stated.

Dependable Consuming

Yet another ground breaking idea introduced, she explained, provided consciousness on their Good consuming initiative and Treatment marketing campaign, the place they shared fliers with stores on ingesting responsibly underneath a P.E.A.K acronym.

PEAK stands for P- Tempo your self when consuming, E – Consume ahead of throughout and just after drinking liquor, A – Allow for one particular delicate consume concerning every alcoholic drink and  K- Know your alcohol restrict and keeping inside of it. “Retailers are not intended to be promoting to less than-aged drinkers, so it is really vital for the stores to cease offering beer to a patron who is visibly intoxicated,” she included.

Ms. Adwoa Aaba Arthur defined that ABL is encouraging the merchants to champion accountable ingesting in their retailers.

Care marketing campaign

With the concept for the C.A.R.E campaign, it focuses on making consciousness on highway basic safety. The acronym stands for C- Courteousness Be considerate on the roadways at all moments, A- Alertness Be vigilant and informed at all times,  R- Responsive (Awake) Keep awake to remain alive, E- Guarantee that you do every thing you can to safeguard existence.

“These fliers will be distributed to the vendors who in change will share with patrons at their outlet(s) to consume responsibly and drive properly,” she claimed.

She also suggested individuals to be responsible drinkers and be knowledgeable of the repercussions when they exceed their restrict. The Treatment marketing campaign is to make sure that Ghanaians drive properly on our streets.

Improved livelihood

 According to the Authorized and Company Affairs Director of ABL, Ms Adwoa Aaba Arthur, some shops from last year’s system can testify that they have been able to help save plenty of income by utilizing the company competencies taught them for the duration of the education. “They have refurbished their stores, invested in our coolers and they have been ready to pay out their children’s tuition with no any setbacks,” she said.

This yr, ABL hopes that the vendors in Koforidua and the Central Location will have extra optimistic tales to share.

Touching on how this year’s programme would be calculated, she claimed that “each participant will total a pre-training study to ascertain their amount of business enterprise acumen. Immediately after the instruction, there would be a write-up-study to analyse how well individuals have been capable to use information on the new company competencies acquired.

“Last calendar year, the RDP matrix only measured the professional effects of the RDP on the suppliers. Even so this 12 months, we will evaluate the extent to which RDP has enhanced the livelihood of our stores,” she added.

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