Cowbell Ghana has promised regularity in its quality products shipping and delivery and to set up a potent distribution network as it celebrates its 20 several years of existence.
In accordance to the company, this has become required to endure the inflow of inexpensive purchaser merchandise on to the Ghanaian sector – a problem that is acquiring a toll on its operations.
Talking to JoyBusiness on the sidelines of the media start of the anniversary, the Handling Director of Promasidor Ghana Ltd., the guardian enterprise of the Cowbell brand, Festus Tettey claimed, “I believe that it is a risk to not only us but numerous other makes on the current market in which you have an inflow of copies from Asia especially China.”
“But the key is delivering constant quality and guaranteeing that you have a strong distribution community and enduring yourself to your group or your shoppers out there and accomplishing that, builds bonds that simply cannot be broken by all the low cost imports,” he included.
Corporate Social Responsibility
To mark this celebration, the brand name has outlined some group support initiatives it seeks to embark on as element of its Company Social Responsibility.
Cowbell has hinted that it will be donating 100,000 sachets of its goods across the region. This will be finished generally at the pediatric device of some chosen hospitals throughout the state.
The manufacturer also seeks to construct a selection of boreholes in some chosen communities to provide clean up consuming water for its constituent.
Best of its agenda for the potential is the start of a new initiative, which will emphasis on the cognitive development of faculty little ones.
This initiative by name ‘Cowbellpedia’ is a quiz competitors, which is geared toward identifying, recognizing and fulfilling excellence in the matter location of arithmetic.
In Nigeria for instance, the impression of the arithmetic quiz by Promasidor has been huge in arousing and re-awakening the fascination of college students, especially at the secondary university level, as testified to by the Nigerian government.
Cowbell is the 1st and the flagship model of Promasidor Ghana Restricted (PGL). The organization began operations with Cowbell as the only present model prior to venturing into other items.
About the past two decades, the manufacturer has presented a wide range of dairy products to satisfy the nutritional requires of the Ghanaian modern society.
The brand name has due to the fact supported the aspiration of many Ghanaian through countless community assist initiatives, which informed the theme for the celebration, “20 Many years of Nourishing Bodies, Minds and Goals.”