The Driver and Car or truck Licensing Authority (DVLA) and Guinness Ghana Breweries have rolled out a new drink push module for all drivers throughout the place.
This was after a Memorandum of Understanding was signed in between the two organizations for the initiative which is the first in Ghana and first in all Diageo (Guardian company of Guinness) markets throughout the earth.
The new drink push module will now be a ingredient of the DVLA curriculum at the driving college stage and other strategic platforms. The module, created by Guinness Ghana is an e-mastering resource that offers motorists with the details they will need to make favourable choices about consuming or not consuming.
Guinness Ghana and the DVLA consider that to deal with the problem of street protection in Ghana, there should be a bigger general public-private partnership to cut down consume driving which constitutes 10% of all street incidents in the nation.
Hina Nagarajan, Diageo Africa’s Managing Director who signed the MoU on behalf of Guinness mentioned, “This initiative will assure the much-desired engagement, achieve, information and motivation to shift conduct more than time and assist the United Nations Sustainable Advancement Objective to 50 % the selection of world-wide fatalities and accidents from highway site visitors mishaps by 2020”.
The CEO of the DVLA, Kwesi Agyemang Busia also said “The overarching significance of the initiative is basic to street safety. This effort and hard work is principally meant to deliver recognition to the standard public, motorists in certain on the hazards of driving whilst intoxicated.
“The goal is to leverage social accountability and harmoniously incorporate that with new DVLA foundation strategic strategy which encompasses individuals, procedures and technology”.
Guinness Ghana invests over half a million Ghana Cedis each calendar year as aspect of its drink generate campaign – Twa Kwano Mmom (Go the distance somewhat), which has educated above 60,000 business motorists across 10 significant bus terminals across 5 areas in Ghana, in the last 6 several years.