Main Government Officer of African Brand names Warrior, Fatima Alimohammed, presenting the award to Gifty Appiah of Latex Foam
The Superbrands Council has awarded Latex Foam, a mattress production company in Ghana the superb and prestigious manufacturer on the Ghanaian sector.
Chief Govt Officer of African Brand names Warrior, Fatima Alimohammed, presenting the award at Latex Foam headquarters in Accra last Friday, mentioned the award should spur the corporation on to do far more to sustain the bar or raise it greater. Madam Fatima reported, “Whenever you get awarded, it signifies the bar will get bigger for you to do additional.”
Superbrands Council situated in 89 international locations globally have more than the decades awarded “superbrand status” to firms that carve a highly regarded niche for themselves in the markets they function.
“The ideal way of guaranteeing the authenticity and trustworthiness of any award is to carry out analysis. We performed national exploration which lined the banking sector, presidential initiatives, drinks, colleges we did a lot of study on them. Prior to the collapse of the six banks, our exploration confirmed consumers have been not engaging with all those banking companies in the past six months and this demonstrates there is a disconnect which confirms our investigate.”
Madam Alimohammed described that the study coated a selection of questioners administered throughout the place.
“On the mattress sector, we requested extremely essential queries which manufacturer have you been making use of always? Which manufacturer have you utilised in the final few months and which model will you think about a tremendous brand name and why? When it came to the mattress sector in the household angle, Latex Foam was at the best,” she included.
Acquiring the award for Latex Type, the Public Relations Officer, Gifty Appiah expressed gratitude declaring “superbrand standing signifies validation and this is the next time we are obtaining this award. To us, for the truth that the award is analysis-primarily based suggests a whole lot. We are only encouraged to do much more in phrases of good quality and fulfilling the brand name promises to our buyers.”
Superbrand membership is by invitation only and associates are expected to distinguish on their own to collaborative company, innovative advertising and marketing and top-quality solutions to gain superbrand position.