Ghana Tourism Authority (GTA) under the auspices of the Tourism Arts and Lifestyle Ministry has launched a new campaign to ignite the Ghanaian heritage in the wake of the Covid-19 pandemic.
The marketing campaign, themed ‘Stay Household, Know Ghana’ seeks to educate, have interaction and entertain Ghanaians on vacationer web-sites through their stay house.
The campaign is also aimed at selling and marketing tourism in Ghana.
Talking at the radio start of the marketing campaign, Jones Nelson, Head of Community Relations at the Authority explained the key aim of the campaign is to motivate Ghanaians to continue to be household, although promoting tourism in the country.
He mentioned as they highlight spots to check out, visitors can seem forward to browsing the web sites after the pandemic.
“This campaign is to engage, educate and entertain Ghanaians as they keep residence, as directed by President Akufo-Addo in get to halt the spread of the Covid-19.
“We really don’t want Ghanaians to be bored at residence, so we released this campaign to promote the keep property agenda whiles entertaining and educating Ghanaians,” he explained.
He appealed to Ghanaians to obey the orders to remain at residence and abide by the protection and overall health protocols as directed to cease the spread of the Covid-19.
He included that it is important for persons to wash their palms regularly with cleaning soap under running water and sanitise fingers as effectively with an alcoholic beverages-dependent sanitiser’.
According to him, the Ghana Tourism Authority has in excess of the decades released ground breaking strategies of partaking and promoting tourism in Ghana.
“This is 1 of our attempts to showcase and encourage our attractive beautiful web sites in the country’.
Mr Nelson additional known as on Ghanaians to acquire advantage of the campaign as they keep property in get to get pleasure from virtual tourism and avoid boredom.
He urged Ghanaians to take a look at the Ghana Tourism Authority web page, www.visitghana.com and social media platform for more information on the campaign.
Routines for the ‘Stay Home, Know Ghana’ campaign includes Social Media Contests (Pictionary contest, Know Ghana & Eat Ghana contest, Continue to be Dwelling, Wear Ghana contest), Radio contests, social media challenges amongst some others. Members of the campaign will be rewarded with gifts, souvenirs, cash prizes and so forth.