Col. Eric Aggrey-Quashie
Two factors happened on Might Working day – The Multimedia Group, specifically the Adom Models, took the celebration of frontline health and fitness employees in the struggle against Covid-19 to a diverse modern degree.
There was a halt press at just 8:19 on all of MGL’s platforms where the Group led Ghana into celebrating the personnel.
By prevent push, I imply anything programming gave way to claps, honking of car or truck horns, stamping of the feet, between other things that signified the nation’s appreciation to all the gallant guys and women who are risking their life each working day in this struggle.
Certainly, the entire of Ghana joined the MGL team to do this celebration!
But, there was another aspect to the Adom Brands’ celebration of the working day – the choice by the brands’ leaders to get all on-air presenters to dress to represent the professions of the key actors in the struggle – health-related physicians, law enforcement officers, the navy, nurses, et al.
Why celebrate Aggrey-Quashie?
Involving the day, April 30, and near of May possibly 1 when the conclusion to do these factors was produced, I experienced engaged the military services colonel at least five situations on the cellphone.
First was a simply call I put to request that he appears on Adom FM’s early morning clearly show, Dwaso Nsem. I was requesting that he joins the workforce in-studio to celebrate his men.
He declined politely.
The reasons for his conclusion are not a issue of this discourse – they created sense to me.
Through that call, I informed him our presenter Captain Sensible was going to costume as a military officer just to rejoice his guys.
Thoughts you, this was just information and facts and it ended there.
Subsequently, Captain appeared in his uniform on Adom Tv set while presenting the programme, The Large Agenda.
As should be expected, calls begun flooding Col. Aggrey-Quashie’s mobile phone about no matter whether or not we bought the necessary authorization to use the uniform. I suspect these calls have been from his colleagues.
I advised him, I believed it was the situation that we sought authorization and were duly granted but, I was going to cross-check from my Standard Supervisor and revert.
But even before I could revert, I Col. Aggrey-Quashie returned with a contact to advise me that he had affirmation from the Army Headquarters that authorization was sought and granted.
He then encouraged that we get Captain to difficulty a disclaimer of a sort, informing the public that he got the necessary permission for the uniform’s use and we did so straight away.
Col. Aggrey-Quashie is a senior brother to me in truth we turned good friends when we the two attended a PR workshop in the course of my times of PR observe.
Enable me demonstrate what these exchanges suggest in PR observe:
In the practice of PR, just like journalism, verification and investigation are vital.
In simple fact, when Colonel referred to as to ask if we sought authorization for the use of the uniform, I could just have given a ‘yes’ reply but no, I did not because I necessary to validate.
In the reverse scenario, Colonel could’ve decided on the uncomplicated way out – just take to the Ghana Army’s Twitter or Fb account to lambast Adom 106.3 FM but, he did not.
Colonel Eric Aggrey-Quashie selected the solution of verification. He did so, being aware of that PR is a marriage-developing approach and not an party.
The good practitioner that he is almost certainly received the better of him due to the fact he appreciates his position will be incomplete with out the media.
Colonel is aware of that as he normally does, a day will occur when he will call me for one particular issue or the other so he will neither ridicule me nor my organisation in public.
Colonel, Eric Aggrey-Quashie, choose a bow for your excellence in PR apply.