The organizing committee for the Ghana Beverage Awards (GBA) has declared that the 2019 version will be held virtually and streamed on Television and on line on June 13.
This has grow to be required thanks to the ban on social gathering as a indicates to incorporate the distribute of the novel coronavirus.
The beverage awards which is in its fourth 12 months, shut nominations to the general community and all beverage companies in February this yr.
Beneath the theme ‘Inspiring Excellence in Ghana’s Beverage Industry’ the Awards intention to advertise equally area and international beverages as nicely as the participation of tiny-scale beverage enterprises in Ghana.
Speaking on the new changes, the CEO of Worldwide Media Alliance (GMA), Ernest Boateng, explained that “We have all been advised by the President to adhere to all the social distancing protocols and other directives which will help us to handle the unfold of Covid-19.
“As an organisation, we have located a way to go ahead to rejoice excellence in the beverage sector although adhering to all the proposed directives without the need of endangering life this is why we have decided to organize the Awards just about.”
“The virtual Awards will nonetheless manage the earth-course regular our patrons and stakeholders are utilised to devoid of getting rid of the prominence and prestige involved with it”, he reassured.
The common general public was permitted to vote for the final award of the 12 months which is the ‘Product of the Year’ amongst March 2, and March 20.
In a guide up to this year’s Awards, a beverage Field Tour was organised for the GBA board to take a look at nominated organizations to familiarize with their do the job and tactics.
This initiative is just one of the new activities which was launched in the build-up to the 2019 Awards Evening.
This calendar year, GBA has launched two new groups Community Beverage Ad of the Calendar year and Global Liqueur of the Yr.
The addition of the new types is to admit opinions from stakeholders, specifically customers who have been instrumental in the nominations period.
The Local Beverage Advert of the Calendar year Award goes to the manufacturer in the yr below evaluate that is savoring large public charm with its inventive publicity.
The Ghana Beverage Awards is arranged by Global Media Alliance. Supporting partners are the Food stuff Research Institute (FRI) less than CSIR, Ghana Tourism Authority (GTA), Consumer Protection Agency and the Food items and Beverage Association of Ghana (FABAG).