Typical Manager, sustainability, at the Ghana National Petroleum Corporation (GNPC) Dr Kwame Baah-Nuakoh claims the amount of revenue sports activities federations can access is dependent on the size of a country’s economic system.
Corporate Ghana is a main supply of funding for most of Ghana’s sports activities federations due to the fact government’s sports activities spending budget has established to be inadequate, even so, the amount of money of funds accessed about the years is envisioned to dwindle as a end result of Covid-19, which has afflicted the revenue of most organizations.
The previous Asante Kotoko management member claimed the country lacks big business organisations which adequately supports sports activities as witnessed in South Africa whose topflight league is sponsored by Absa.
“The potential to interact the corporate planet depends on the size of your economic system. We don’t have significant sized firms like which sponsors soccer in South Africa or the large breweries which sponsor the country’s best athletes”
Dr. Baah-Nuakoh included that the advertising and marketing budgets of most Ghanaian firms, from which assistance is often drawn for sports are comparatively smaller sized.
“Ask yourself which Ghanaian business has an promotion finances shut to $10 million per year? Any income they pay out in sponsorship is based mostly on the size of their marketing budget. We really do not have companies of that size”.
The previous sports journalist stated right until a acutely aware energy is built to develop Ghanaian small business organisations, sporting activities federations can’t obtain the kind of funding offered to other countries.
“If we don’t develop our industries, if we never develop large businesses in Ghana, it is in the vicinity of unachievable for any sporting federation to entice the quantity of sponsorship cash that will make it possible for the compete successfully.”