Home Business BBC Aim on Africa radio celebrates 60th Anniversary

BBC Aim on Africa radio celebrates 60th Anniversary


BBC Emphasis on Africa radio launched in 1960 and by 15th August of the same 12 months it had become a long term slot on the BBC Globe Provider airwaves.

The BBC’s initial African information and current affairs programme commenced as a 15-minute programme broadcast three times a week.

Focus on Africa was born at a time when only 17 countries on the continent experienced obtained independence with many more fighting for liberation. Dorothy Grenfell Williams and Ugandan Israel Wamala played pivotal roles. Wamala was a person of the early presenters in advance of turning out to be the first in general editor of the programme.

As Concentration became well-known, it improved transmission instances in order to arrive at new audiences and became critical listening for people today all around Africa eager to know what was taking place in their have international locations and over and above. Target rapidly endeared alone to the viewers as a dependable supply of information about the continent. It gained a name for holding power to account in younger African nations, through civil wars, military coups and disaster. Its presenters had been revered for inquiring probing thoughts everybody required solutions to. The programme frequently acquired hundreds of letters from its developing base of listeners in Africa and other parts of the globe.

Just one of the key elements in the success of Aim on Africa was the community of reporters were recruited locally. Through individuals times in the 1960s as a result of to early 1990s, the reporters would file their stories via telex or more than the telephone. 

The electricity of Concentrate on Radio brand name on the continent paved the way for the successful start of a day by day Tv bulletin about Africa. Focus on Africa Television bulletin was introduced in 2012 on the BBC’s worldwide channel Globe Information.

Around the earlier 60 several years, the programme has covered all the crucial moments in the continent’s background the independence of more than 30 nations around the world such as the start of Zimbabwe and South Sudan, the rise and slide of Uganda’s dictator Idi Amin, Ethiopia’s famine, the very first elected feminine head of condition in Africa,Nelson Mandela’s launch and the stop of apartheid, the outbreak of Ebola, important African cultural & sporting gatherings including internet hosting for the first time ever the Globe Cup finals and a lot more.

Recognized mainly for its staple of tricky news, Aim on Africa was eager to faucet into the planet of humour to the tickle the ribs of its viewers. Thus, The Resident Presidents, an outrageous comedy sketch depicting stereotypical African heads of condition was additional to the menu with a weekly serving.

The media landscape has evolved from the early times of shortwave radio to digital revolution, many thanks to world wide web technological know-how and the advent of cellular phones.  The way audiences take in media has transformed enormously. Days of appointment listening or viewing are speedy fading away. Audiences now take in content on the go or on desire.

Target on Africa reaches audiences globally around the environment on digital platforms as nicely as radio.

The programme has also reinvented alone with the start of Africa Today podcasting, giving its audiences with day-to-day information about the continent. In addition, the FOA Radio group have developed on the reality that Africa is the world’s youngest continent with an typical age of 19, and have just lately launched The Comb podcast to engage youthful audiences.

The quick enhance of pretend information and misinformation has intended that Emphasis on Africa supplies a responsible reference position for trusted information and reporting.

Solomon Mugera, Head of Journalism Africa claims: “It is a privilege that we are celebrating Target on Africa Radio’s Diamond Jubilee. This is the just one programme that really connects the continent with trusted information and information about situations that subject most to the audience. It’s about their each day achievements, worries and aspirations. At the rear of the programme is a talented staff that is passionate about Africa, its story and put in the planet. I congratulate the group.” 

Bilkisu Labaran, Head of Africa News & Existing affairs states: “Focus on Africa radio continues to do what it has generally performed best, masking news & current affairs for an African audience. As new technologies evolves, we are relocating with the instances and are offered not just on Radio but also through digital/social platforms which is aiding us to get to new and young audiences. Our new brand certainly reflects what Target is about: Heat, vivid and effective.” 

To mark the 60th anniversary audiences will be equipped to delight in specially commissioned birthday capabilities which includes:

·        Collection of archive product charting the good moments from Focus on Africa radio

·        Digital illustrated timeline – showcasing the background of Concentrate on Africa over 60 years by highlighting the important technological modifications for listeners and journalists and features the main situations/times of African record that Emphasis included

·        How Target on Africa radio started – Paul Bakibinga experiences on its origins

·        Match the Aim presenters- interactive recreation – w/c 17th Aug
A collection of 6 small sound clips of various presenters with the audience choosing the photographs to match the presenter

·        The listeners – speak about their relationship with concentrate, when they initial started out listening

·        Insights from reporters and editorsas they focus on the poignant, history making  interviews

·        Podcast – unique footage bringing with each other clips and interviews – w/c 17th Aug

·        Special edition of Resident Presidents which pokes some pleasurable at stereotypical African heads of condition and their connection with Target on Africa –w/c 17th Aug

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