Veteran media persona Oheneyere Gifty Anti has declared her determination to the Zero Malaria Begins With We marketing campaign at a media launch in Accra.
The function which was organised by the African Media and Media Research Network [AMMEREN], Nationwide Malaria Manage Method [NMCP] and Converse Up Africa is aimed at utilizing the media as a instrument to enable eradicate malaria in Ghana and Africa as a complete.
Oheneyere Gifty Anti who was the moderator of the program observed that journalist have even larger platforms and the opportunity to engage the public on the need to get rid of malaria by educating the citizens as a result of their a variety of mediums of broadcast.
She challenged journalists to acquire up the responsibility of creating guaranteed their colleagues join the combat against malaria by accomplishing extra function information stories on the risks of malaria and its relevant challenges.
“If you will be remembered for everything in your neighborhood, enable the malaria campaign be 1 of the issues you will be remembered for “ Oheneyere Gifty Anti urged
Oheneyere Gifty Anti noted that journalists have a electricity light-weight to inform, lead and teach and immediate the public and to make confident that young children beneath five many years do not die of malaria.
The To start with Woman, H.E. Rebecca Akufo Addo, formally introduced the marketing campaign 25th April, 2019 to mark World Malaria Working day making the state the 7th African nation to formally declare ‘Zero Malaria Begins With Me’.
Although Ghana has built development towards malaria in new many years, it is still a extremely stress country in which the total inhabitants is at chance of a renewed situations. Even so, sustained mobilization at all levels of modern society is wanted to make further progress.
The National Malaria Manage Programme and Speak Up Africa, a strategic communications and advocacy corporation, are collaborating on the implementation of this campaign in Ghana.
The campaign will consist of the adhering to 3 critical aspects: driving political will, private sector engagement and media engagement.
