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Sipho Dlamini promoted to CEO of Common Music South Africa & Sub-Saharan Africa


Leisure of Tuesday, 5 January 2021

Resource: museafrica.com


Sipho Dlamini (top), Chinedu Okeke (lower left), Elouise Kelly (right)Sipho Dlamini (major), Chinedu Okeke (lower remaining), Elouise Kelly (appropriate)

Sipho Dlamini has been promoted to the position of Chief Govt officer of Universal Tunes South Africa and Sub-Saharan Africa.

He previously served as controlling director more than the African subsidiaries.

The announcement was manufactured now by Common New music Team, the world’s biggest audio organization as component of its “ongoing motivation to support and expand Africa’s domestic audio ecosystems, while also generating new alternatives for African talent to attain new audiences globally.”

Dlamini will continue to oversee all of UMG’s operations inside English-speaking Africa. Due to the fact joining UMG in 2016, he has been instrumental in solidifying and escalating UMG’s African infrastructure, expanding the visibility of African tunes around the globe, and delivering unprecedented artist results in South Africa.

He will proceed to function carefully with Adam Granite, UMG’s EVP, Sector Progress, to identify even further options for artists signed to Common Songs Africa to achieve new audiences all over the world, utilizing UMG’s unrivalled worldwide community of marketplace-leading companies spanning a lot more than 60 nations around the world around the globe.

In 2019, Dlamini was named in Billboard’s Worldwide New music Electrical power checklist, the first African-based mostly government to make their record.

“There has under no circumstances been a a lot more fascinating time for African audio about the world, as it continues to impact and encourage lifestyle and creativity, even though reaching a broader audience globally each and every working day as a result of streaming. I am delighted to welcome the two Elouise and Chin to the UMG relatives, their special capabilities and experiences will only assistance to additional create UMG as a bedrock inside the African songs local community, that will continue to place the interests and options for artists initial and enable elevate African talent to new stages of achievement at household and overseas,” remarked Dlamini.

He has been joined by massively skilled senior govt Elouise Kelly, who has been appointed Main Functioning Officer, Universal Music South Africa, and Sub-Saharan Africa. She will be primarily based in Johannesburg and will report to Dlamini. Kelly Joins UMG from international promoting and media company Ogilvy, where she held the position of Controlling Director, South Africa. With a confirmed and award-winning history in branding, internet marketing, conversation, and business enterprise tactic, she will perform an integral function in the even further enlargement of Common Tunes Africa and its functions and label divisions. Prior to doing the job at Ogilvy, Kelly held senior positions at SABC, Prime Tv, Viacom Global Media Networks, and M-Net.

Chinedu Okeke has also been named Taking care of Director, Common New music Nigeria, and will lead the progress and growth of UMG’s existing operations in Nigeria, and further English-talking marketplaces in West Africa. He will be based mostly in Lagos, Nigeria, and will report to Dlamini. Okeke joins UMG acquiring established himself in excess of the last ten years, as a successful small business and dwell-audio entrepreneur. He is the founder of Eclipse Reside – A Live amusement firm focused on bringing live economical leisure to the youth of Africa and Eclipse Brand name Company, working with major shoppers, artists, and commercial companions. He is also the founder and Govt Producer of Nigeria’s legendary Gidi Society Festival, and a founding Trustee of Echo Audio & Arts Basis, and beforehand held positions at The Wicklow Team, Canvest Team & AP Moeller Maersk.

Under the new leadership structure, every single territory will continue on to concentrate on domestic A&R and talent growth with a unique suite of services readily available to neighborhood talent including advertising, marketing, bespoke brand name partnerships, recording services, and are living new music marketing and scheduling via UMG’s ULive Africa division. In Africa, UMG has led the field, performing hand in hand with equally domestic and global platforms and Telco’s to aid provide the ideal in world-wide new music to audio supporters throughout Africa.

All 3 will function intently with French-talking operations in Côte d’Ivoire, Senegal, Cameroon, and markets in just the continent, which function below the leadership of Franck Kacou, Directeur Basic, Common Songs Africa. UMG is also doing work closely in partnership with guardian firm Vivendi, and quite a few of Vivendi’s divisions, like CanalOlympia, Olympia Output, Vivendi, and Canal+ to aid and acquire the stay songs sector throughout Africa.

“I am thrilled to announce these strategic appointments, as we appear to additional build our domestic infrastructure and label rosters within just Africa. Most integral to accomplishing our very long-phrase ambitions is to make a potent leadership group on the ground, with deep foundations in every region to support increase a dynamic ecosystem for all to benefit in the future,” shared Granite.

“Over the earlier few yrs, Sipho has revealed good leadership, dedication, and vision for music in Africa, serving to UMG to introduce new talent to audiences around the world and identify possibilities to direct the market in licensing and supporting new platforms to achieve African songs lovers. Elouise and Chin both provide welcome new skills, tested entrepreneurship, and significant management knowledge that will only serve to bolster UMG’s placement as the marketplace-chief across Africa.”

UMG’s holistic strategy to increasing operations across the continent, opening new divisions in Nigeria, as perfectly as turning into the first important tunes firm to set up divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon, and Morocco to complement UMG’s longstanding functions in South Africa. This existence will keep on to expand all through 2021 and past, as UMG proceeds to further lengthen the company’s capacity to help domestic artists across Africa and globally.

All through this time, UMG has also led the industry with new initiatives across dwell audio, brand name partnerships, and the adoption of licensed and lawful streaming platforms within just Africa.

As section of UMG’s strategy, the business is supporting African expertise reach new audiences internationally. In 2018, UMG grew to become the very first significant label to license its catalog to Boomplay, Africa’s most significant neighborhood streaming system. Final yr, UMG unveiled numerous acclaimed albums by African artists globally, like:

Celia from Nigerian Afrobeats star Tiwa Savage (launched in partnership with Motown Data U.S.) and South African rapper Unpleasant C’s – Zulu Guy With Some Energy (in partnership with Def Jam Recordings in the U.S., Island Documents U.K. and other Universal labels all-around the world) Midnight Practice from Kenya’s Sauti Sol and Old Romance, the debut album launch from Nigerian singer/producer Tekno, who is signed to Universal Tunes Nigeria in partnership with Island Data in the U.K. and U.S.

UMG also agreed on a strategic partnership concerning Nigeria’s Aristokrat Information and Universal Tunes France and released Def Jam Africa as a standalone label on the continent, with resources across 5 nations, committed to exploring the finest in African hip-hop, Afrobeats, and Trap songs.

According to a press release, UMG stays fully commited to assisting bolster the wider regional ecosystem, with a ongoing concentrate on making a honest and prosperous sector for all as a result of superior being familiar with and management of copyright and royalty distribution, and via the enhancement of sturdy partnerships with platforms all through the area which will be integral to introducing African audio to a broader audience in a long time to occur.

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