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Concerns over new brand name for Ghana film industry will be addressed – Okraku-Mantey

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The Deputy Minister of Tourism, Arts and Culture, Mark Okraku-Mantey, has assured stakeholders in the movie industry that his outfit will address their concerns over the new brand name chosen for the Ghanaian film industry.

According to him, the Ministry has noted the divided opinions that greeted the name ‘Blackstar Films’ including the calls for reviews.

“I want to assure the sector that the matter is before the able Dr Awal Mohammed, and as a listening government, the matter will be resolved,” Mr Okraku-Mantey wrote on Twitter.

This comes after mixed reactions greeted the announcement of ‘Blackstar Films’ as the new name of the industry by the National Film Authority on December 8.

The change of name for the film industry, according to the Authority, is premised on the fact that having an identity as an industry is very important.

This, they added is expected to ensure that efforts being put into building solid structures will have a cutting-edge advantage.

Although some persons applauded the exercise, other industry players believe the exercise is not a priority for the industry.

Questioning the name change on Twitter, actor Eddie Narty quizzed if the committee members did not know about the existence of an already existing BlackStar Film Festival.

Among other things, he wrote, “Let’s not turn a blind eye to the core problems. Bring on investors that will help support local filmmakers and help build cinemas so that we will be able to showcase our films nationwide not only Silverbird. Changing its name will not be of benefit to any filmmaker, we can do better.”

Actor Prince David Osei earlier in the year asked the National Film Authority to stop looking for a brand name for Ghana’s film industry. Music Producer, Hammer in an interview on Pure FM also said the search for a name for the film industry is a waste of time and taxpayer’s money.

According to him, the name ‘Ghana Film Industry’ is enough to be a brand name for the Ghanaian movie industry which they are all trying to project.

Meanwhile, Mr. Okraku-Mantey has asked all stakeholders to remain calm as the Ministry of Arts and Culture engages with the National Film Authority and all concerned players.





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