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‘Artists should make it worthwhile for consumers to support them’ – Nana B. Gyimah


CEO of Inside, LLC, Nana B. Gyimah. Credit: @flynimaboy — Twitter

Chief Executive Officer at Inside, LLC, Nana Boateng Gyimah, says that besides giving listeners good music, artists should give consumers other reasons to support them wholeheartedly.

According to Mr Gyimah, being an artist goes beyond doing music and making it available to fans for consumption.

He also suggested that the support for an artist, by fans, is “earned,” through the way the artist gives back to society and how they treat their fans.

In an interview with Andy Dosty on Daybreak Hitz, the Event Consultant said: “It’s not the fault of the consumers that they are not as forthcoming. It is because the artists haven’t given them reasons to be forthcoming.”

He continued: “The artists need to make it worthwhile for the supporter.”

Mr Gyimah went on to bemoan the low patronage of some Ghanaian events hosted abroad, irrespective of the high level of promotion and the presence of popular artists booked by event organisers.

He also stated that some artists are partly to blame for the lack of support from fans because they do not provide enough reasons they need to be supported fully.

He also went on to admonish fans to show their support for musicians through actions and not just words.

“I don’t want to chastise the people but the support goes hand-in-hand,” said Mr Gyimah.

“You can’t like an artist’s music and not turned up at his/her event.

“You can’t sit at home and say the other country’s artist is big and yours isn’t and not think that you are not part of the issue for saying that,” he said on Hitz FM.

According to Mr Gyimah, one of the ways artists can score more points for support from fans is by engaging in societal initiatives and getting closer to the people.

“They need to be much more than just singing and dancing,” said Mr Gyimah.

“They need to be in touch with their fans.”

Nana B. Gyimah is the Chief Executive Officer at Inside, LLC.

Inside, LLC is a full-service business management and consulting company based in the United States with offices in Ghana and London.

The company’s mission is to bridge the gap between Africa and the United States in all things related to economic development, lifestyle and entertainment.

Events hosted by Inside, LLC include, Ghana to the World, Afrobeats to the World, and Day in the Sun, among others.

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